About Ideology
The science of ideas
In the late 18th century the French philosopher Count Antoine Destutt de Tracy coined the term “ideology”, which he defined as the science of ideas. Politicians have been diluting it ever since.
Ideology was formed to celebrate the original meaning. We are modest, real creators of smart and beautiful ideas, working with companies to develop enduring brands, targeted communications and creative solutions.
An independent Auckland creative agency
Ideology is a proudly independent creative agency based in Auckland. For more than two decades we have brought brand strategy, design, advertising, photography, film, web and social media together under one roof.
Being independent means the people you brief are the people who do the work. It also means we can be as nimble as the job needs, from a single logo to a year-round retail campaign.
What we believe
We believe change equals opportunity, and we look for clients who share that belief: organisations with faith in the individual and respect for their customers, and people with ideas they believe in and the courage to choose the right way, not the same way, to get them across.
When we find those partners, we do everything we can to marry strategy to creativity, produce work of outstanding quality and deliver it straight to the people who matter. And when we find those partners, we keep them.
We have just one aim: to create value for our clients.
Creativity and strategic planning
There was a time when creativity was king. Creativity remains as important as ever, but that alone can no longer get you to the top. It is a matter of great ideas and commercial acumen.
It is not enough to know the minutiae of your product. You need to know the intricacies of the market it competes in. Market knowledge, research and experience are at the top of our capabilities.
We are a full service agency
We bring together the best to build compelling brands and campaigns. Whatever the idea, we can make it a reality.
Branding
Identities that make you instantly recognisable, and the thinking behind them.
- Brand strategy
- Logos and naming
- Brand guidelines
- Packaging design
- Illustration
Advertising and design
The right mix of media, measured against your objective.
- Press, outdoor and digital campaigns
- Point of sale and display
- Editorial and print design
- Annual reports and corporate documents
- Presentation design
- Vehicle graphics
Retail and shopping centres
More than two decades of campaigns, launches and rebrands for malls and town centres.
- Seasonal campaigns
- Promotions and competitions
- Signage and wayfinding
- Hoardings and environmental graphics
- Directories and newsletters
Photography
Shot and retouched in-house.
- Hotels, interiors and architecture
- Food and product
- Automotive and 360 vehicle spins
- Team portraits
- Events
- Drone
Film
From concept to final cut.
- TV commercials
- Brand films
- Motion graphics and animation
- 3D and character design
- Drone video
Social and digital
Content, campaigns and websites produced by one team, so every post looks like you.
- Social media content
- Digital ads
- Web design and WordPress development
- Custom web tools
- Email and newsletter design
How can we help you make your mark?
Email enquiries@ideology.co.nz or send us a note.